The entry decides what a shopper expects
Handprints on the door glass, a scuffed threshold, and a matting system that stopped working three seasons ago do more damage to a store's presentation than anything further inside, because the shopper sees them before they see the merchandise.
We treat the entry as its own scope item: door glass inside and out including the frames and push plates, the threshold and track, the sidewalk immediately outside where gum and drink spills collect, and the mats.
Matting is worth being specific about. A center's worth of grit arrives on shoes, and mats are the only thing stopping it reaching your sales floor. A scraper mat outside and an absorbent mat inside, long enough for several footfalls each, will hold most of it. Mats that are saturated, curled, or too short do not. We vacuum both faces and lift them to clean the floor underneath, which is where the grit that came off them sits. Where a store has ongoing tracking problems, changing the matting run is cheaper than cleaning the floor more often.